 |
|
|
|
|
|
When Belfer Lighting wanted to create a new corporate image they enlisted the creative services of Vis-Com Belfer is known as one of the most exclusive lighting manufacturers in North America for the architectural lighting industry.
We designed a sleek, upscale layout utilizing soft colors to accent their numerous product lines and application photo galleries. We put together a multi-faceted marketing strategy that portrays Belfer as the elite choice in lighting.
Vis-Com recommends a comprehensive marketing program to our clients, consisting of Advertising, Internet and C-ROM. Belfer is a prime example of how this successful program, when implemented correctly, has extraordinary results.
The website we created for Belfer continues the theme of their print materials and utilizes the latest technology for database searches, product configuration and administrative functionality. It features an online catalog with PDF downloads.
An interactive CD-ROM containing an electronic version of all print catalogs was developed and serves as a cost-effective representative's sales tool. Other features include a 30 second marketing demo, product search, AutoCAD drawings, and request for quote.
Belfer has since purchased two new companies that will be marketed under the "Belfer Group". Having successfully accomplished the marketing goals for Belfer, Vis-Com has designed a new look for these companies - EuroliteUSA and Radiant Lighting. Vis-Com continues to work with Belfer pursuing new and exciting marketing avenues.
|
|
|
