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Borghese is an international cosmetic and beauty products company headquartered in Manhattan, New York. Their products are marketed to a mature clientele with an upper income level. Upon winning the Borghese contract several years ago, our initial goal was to create a new website where customers could locate stores selling Borghese products. Once the site was live, the web users demanded the ability to purchase products online. Within a few months the eCommerce site was launched and was immediately profitable.
The Borghese website is not only a successful sales venue but has become a beauty resource for the consumer and a training tool for the Borghese beauty advisors, nationwide.
Our creative approach consists of monthly home page updates, cross selling of products, HTML email campaigns, exclusive online offers, new product launches and industry press releases, which keeps consumer awareness fresh and at its peak.
The Vis-Com team of professional copywriters, designers, photographers and programmers works closely with Borghese's new product developers to coordinate all marketing phases of the Borghese brand.
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