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Hooper Holmes (d/b/a Portamedic) is the largest publicly traded Health Information Examination Services Company in the United States. Our goal with Portamedic is multileveled. We must identify Portamedic as the examination company of choice to the Insurance Company executives and also carry that message to the individual insurance agents.
Portamedic is a 100-year-old company that is very conservative, yet very innovative in their use of technology. Our integrated approach in this business-to-business environment encompasses developing and maintaining a corporate identity program. In their advertising campaign and investor materials we chose to use images that portray stability and reliability, which are the foundation of this company.
Vis-Com has developed various support materials that serve to reinforce Portamedic's technological background and strength in the healthcare industry.
We work in conjunction with their marketing and information technology departments to create a perfect balance of print and multimedia solutions. We designed the front end of an interactive website that serves both as a sales force 24/7, and as a communication tool between the agents and the examiners.
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