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NEMF, one of largest LTL freight carriers in the Northeastern United States, selected Vis-Com to work as an extension of their marketing department. Our challenge was to create a new corporate identity, encompassing both their long history in transportation, and advancements in customer service through technology.
We needed to convey an image utilizing their existing tagline, "Excellence in Motion", and bring this tagline to life. Through the use of motion and graphics we created collateral materials with consistency that successfully portrayed the NEMF image.
As an extremely profitable, privately held organization, speed and budget are always paramount at NEMF. Vis-Com always looks for ways to assist NEMF in achieving its multiple goals of promotion, message and cost effectiveness. All materials are used by National Account Representatives, Field Sales Personnel and Customers.
The success of our relationship has afforded us the opportunity to expand our marketing efforts with the addition of three NEMF sister companies (Eastern Freightways, Carrier Industries and Apex Logistics). Vis-Com now works closely on a daily basis with the marketing teams of all companies to coordinate the timely completion of work and to meet all client deadlines.
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